Saturday, November 30, 2019
The economics of rising the retirement age
The latest demographic complexities as well as reduced returns from investments are posing a major threat to keeping employees who have reached their retirement age longer at their jobs. This realization has hit major first world governments.Advertising We will write a custom essay sample on The economics of rising the retirement age specifically for you for only $16.05 $11/page Learn More These governments have reacted swiftly and are proposing to increase the retirement age. Ironically, the retirement age is currently at 63, which is one year lower that the 1970s. This means that the governments see the need to raise age of retirement as the best means to keep the cost of pension affordable. The increase of retirement age may not be such a problem to countries struggling with an aging work force provided the countries balance the supply of the work force with the rate of retirement. However, this may be a problem because latest statistics indicate that life expectancy and fertility rates are declining. Therefore, the said governments are facing the challenge of having an increasing population but which has a reduction in fertility and productivity. The economies of these countries are therefore less productive than they should. There are advantages though of rising the retirement age of employees in these countries. Governments get to benefit on two ways. Firstly, these employees add to the government revenue in form of taxes. Secondly, and as mentioned earlier the governments get to keep their pension bill down. While people argue that working for longer increases the countries productivity, economists have raised the concern at the quality of their production by such an old aged work fore. The agreement is build on he fact that older people cannot be expected to be optimally productive at demanding jobs. Actually this amounts to paying a significant percent6age of employees to do nothing that is of value to the economy (Thomas para 1-6).Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The debate to increase the retiremen6 age began in the early 1980s in developed counties especially USA. The idea was informed by the fact that citizens were living longer than expected. To keep theme economically productive the countries proposed the increase in retirement age. Suffice to say that the experience of age is also another factor that makes the aging population marketable at the job place. However there was a worry about the rising cost of pension (Schulz 164). While the argument was met by a quick response that the cost would be met by encouraging some of the employees to retire early, the argument does have various shortcomings. The argument does not consider those employees who retire involuntarily especially due to such factors as poor health, unproductivity or even retrenchment. This argument does not answer the qu estion whether an older workforce will be able to meet the productivity demands. Rising the retirement age is purposed at ensuring the retired population becomes self sustaining; that they will have something to0 live on in their sun set year. While it is vital to focus on the aging population and make it self sufficient, countries risk several things. To begin with countries raising the retirement age risk overburdening the young working population. This is happens in two ways; reducing the number of jobs available and using more of their taxes top pay of their older and aging working colleagues. Several government have notice these risk and have also opted to focus on the young population. Several pension schemes are used in a number of countries. They range from automatic enrollment into saving schemes.Advertising We will write a custom essay sample on The economics of rising the retirement age specifically for you for only $16.05 $11/page Learn More These mean that a citizen is automatically enrolled into the pension scheme upon attainment of a certain age. Some other countries opt for compulsory enrollment, and use a tax incentive to motivate the younger working population to save fro their old age. Record show that when the young have earned a tidy sum they may either spend it recklessly upon retirement (Morgenstern paea 1-4). This proves that the government should not merely focus on making the young ones save for their old. The savers attitude and knowledge upon retirement is crucial. Governments should focus a little more attention to educating the people on how to manage their pension upon retirement. Thus the success of a sustainable pension scheme is not just the governmentââ¬â¢s efforts to save but also how the people manage their retirement benefits. For instance saving for life and then only to use pension to pay for debt accumulated over the period of ones life is not economically sensible. Those in support of t he efforts to raise the age of retirement assert that it will boast and stabilize the social security of a country. This will be achieved through stabilizing the pension industry as fewer employees will be pensionable in the foreseeable future. Furthermore, a reduced pensions bill will reduce the raising national budget deficit created by t ever increasing need to take cater of the aged population in a country. Raising the retirement age is also seen as one of the options of for reducing national budget deficits (Mckinnon , Boles And Vaughan Para 9). This is usually a valid reason at face value. It prep supposes that no one wants to retire and that all professions will be bound by this rule. However a clearer look at the situation presents a more complicated picture. Stability of the pension industry is just a future dream. This is because the changing demographic dynamic makes it impossible to have an accurate estimation on pension needs in the years to come.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Furthermore it is also difficult to estimate on average when the current generation of retiring employees will die. Such complexities present glaring hard truths about the uncertainties of the future especially for the aging population. The idea of rising the retirement age has been mooted by those who think that it is an effort to provide money for retirees to spend. This is hoped to ramie the spending level of the entire nation and as such will provide enough business for the younger generation. (Altmann para 6). Furtyrmore efforts to estend the working life is seen as a way of retaining essential profession skills necessary for economic development (para 8). This therefore implies that the baby boomers are the key pillar for economic growth and sustenance. Will be able to be of economic benefit both to the economy as well as to themselves. Te assumption is this case is that all retirees will be wise spenders of their retirement benefits. Furthermore this argument also assumes tha t allowing the elderly to continue working does have an overall positive effect on the economy. As in deed mentioned earlier, the argument also asserts that the aging population can actually be able to maintain economically productive levels. By not letting the baby boomer not to work the economies will be negatively affected. While there have been plan set to let this group of people to work on part time basis, the over emphasis on allowing them to work is not the key to supplementing the inadequate governments pension schemes. Critics of this theory argue that what modern economies need is a young and vibrant worker who van understand the dynamic needs of the modern day job. Furthermore, the number of unemployed people aged 55 and over is alarmingly high. Therefore increasing the retirement age simply has a negative impact on the economy. This is due to the fat that it raises the unemployment are as well as makes longer the year that this people spends looking for a job (Geewax pa ra 3-7). This in effect raises poverty levels especially in this group of citizen. Furthermore it increases the number of years that the spend without being able to access social welfare benefits for retirees. This has an effect on the poverty index too. The age at which people retire is a complicated matter. This is because it has a direct effect on the economic set up of that country. Governments need to reign in and control the raising pension bills, which are resulting to national budget deficits. Various ideas have been put forward to reign in on the increased level of national budget deficits. Rising the retirement age is one of them this view sees a job as more that just a means to earn a decent salary. For these brand of economists, having a job is necessary toward national and economic development. However as debate continue of the need to raise the age of retirement, government pensions schemes continue to feel the pinch of an increasingly aging population Works Cited Altm ann, R. ââ¬Å"Scrapping the default retirement age will benefit the economy.â⬠The Guardian. 2010. Web. Geewax, M. ââ¬Å"Raising The Retirement Age: Can It Balance Budgets?â⬠npr. 2011. Web. Mckinnon, J., Boles, C. And Martin V. ââ¬Å"Deficit Panelââ¬â¢s Leaders Push Cuts.â⬠Wall street journal. 2010. Web. Morgenstern, M. ââ¬Å"A special report on pensions: A nudge and a winkâ⬠. The Economist. 2011. Web. Thomas D. ââ¬Å"Pensions: 70 or bust!â⬠The Economist. 2011. Web. Schulz, J. The Economics of Aging. West Port, CT: Auburn House. 2001. Print This essay on The economics of rising the retirement age was written and submitted by user Felix Ramos to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.
Tuesday, November 26, 2019
Anthropology Research Paper Topics and Ideas
Anthropology Research Paper Topics and Ideas Even though in the modern world anthropology is usually underestimated as a science and a significant source of information, it is necessary to mention that anthropology is a complex knowledge of different cultures, traditions, and societies. Besides, one should remember that anthropology also combines such studies as history, sociology, and even linguistics. Therefore, anthropology is a complex study of past and present societies, their culture, and behavior. Unsurprisingly, anthropology covers every aspect of human life because it focuses on culture, which, in its turn, has a superb impact on the way people live, behave, and even build relationships. Moreover, anthropology provides a larger picture of what was going on in this or that society centuries ago. It is very easy to turn anthropological research in a fun and interesting task. To be more precise, the key to writing an effective anthropological paper is choosing the topic or idea you would like to explore. Taking into account the fact that anthropology deals with numerous aspects of human life, it is a simple thing to do. At the same time, one should consider getting aware of the historical context of the epoch he or she will be discovering and describing, as historical events are vitally important for the in-depth understanding of any society or culture. For instance, it is advisable to use historical records and even artifacts depending on the topic of your research. Topic and Ideas for Anthropological Research Paper Below you can find the examples of topics for the anthropological research paper: 1. Interpretation of Greeting Gestures in Chinese and American Cultures This topic is especially interesting as more and more Chinese people move to the US. They have to adjust to the new culture and, what is more, even to adopt new gestures to express themselves. In this research paper, you can dwell on the history of this or that gesture in both cultures and try to explain how they originated and preserved throughout the centuries. 2. Kissing Traditions in Western and Eastern Societies This topic presupposes detailed research of different societies, which gives you a wide range of cultures to choose from. For example, you can start with mentioning that a long intimate kiss is usually associated with French kissing culture. Besides, you can say that humans are the only mammals that kiss and explain the emotional and cultural meaning of a kiss in the chosen societies. 3. The Changing Views on Marriage in Asia Asian societies are widely considered traditional and even old-fashioned when it comes to such things as marriage and family. Nevertheless, all of them undergo the effects of globalization and the Internet. Even though Asian people tend to stick to old rules, there are plenty of those, who neglect these rules and resist the cultural norms. For example, in Japan, women do not already feel that they must get married and start a family. Still, the country is trying to resolve the issue of the ever-increasing levels of loneliness among its residents. 4. The Reasons behind the Worldwide Popularity of Faux Fur Undoubtedly, the main reason why faux fur wins markets all over the world is the fact that no animals have to be killed to make a beautiful, high-quality piece of clothing. However, you can also talk about the original function of the fur, and the change of its perception over time. That is, apart from keeping one warm, fur was also viewed as a symbol of poverty and wealth, which are not that crucial nowadays. 5. The Impact of Latin Language on Ancient Greek and Roman Cultures Here you can describe the role of the Latin language for the development of both Greek and Roman cultures. For instance, how the Latin Language has become the language of literature and all the documents, which forced all the people to learn it and communicate with each other using this language only. Moreover, you can also talk about how the Latin language became the base for the development of other European languages and cultures. 6. The Traces of Aztec, Incas, and Mayas Cultures in the Cultures of Modern Latin American Sources This research paper requires a lot of work as you should get familiar with both ancient cultures and modern ones. It is highly recommended to compare and contrast ancient and modern paintings, themes in literature, and celebrations of major holidays. 7. Similarities and Differences between Modern Slavic Groups In this anthropological paper, you can choose a few aspects to dwell on such as languages, history, culture, and even the beginnings of state. It is essential to study the history of the development and growth of a particular Slavic group since it originated. 8. Role of Women in Ancient Egypt and Modern Egypt It is surprising that Ancient Egypt was one of the first countries, where women had any rights. However, the modern-day country is an Islamic one, which means that women have almost no rights there. In this paper, you can discuss what factors contributed to such a transition over time. 9. Scandinavian Minimalism vs. American Consuming It is quite provocative and, at the same time, a challenging topic for anthropological research. Apart from talking about the history of these countries and factors that led to the establishment of minimalistic and consumer lifestyles, you can also describe how these trends are viewed in the rest of the world. 10. Floral and Animal Prints in the Clothing of Native American Tribes For writing a successful research paper on this topic, you might consider visiting some exhibitions dedicated to the life and art of Native American tribes. Without a doubt, nature was vitally important for Indians, and they highly respected both flora and fauna. While some tribes were more connected to the plants, others were more connected to the animals, which they were showing by decorating their clothing accordingly. 11. Impact of the Roman Catholic Church on the Development of Architecture and Sculpture During the Middle Ages In the middle ages, the church was the center of religion, politics, social life, and even arts. That is, Church was the organization that sponsored and paid for decorating not only churches all over the Catholic world but also the private houses and mansions of the clergy. Therefore, you can choose a few interesting buildings and churches and talk about their history and people, who took part in constructing and decorating them. 12. Immigrants in America: 17th and 21st Century For this paper, you may want to look for the documents about the exploration of America and the first residents of the new country. That is, back in the 17th century, everybody was welcomed in the newly discovered rich land. On the contrary, in the 21st century, the ever-increasing rates of migration can become a problem for the Americans. 13. Social Attitudes Towards Monarchs in Great Britain and the Netherlands This anthropological research essay will examine public opinion about monarch families in two rich, powerful, and flourishing European countries. Consequently, you may need data from national polls regarding monarchs, their rulings, and even interactions with common people. 14. Why India? Hollywood vs. Bollywood Such a comparison of two large movie industries will depend greatly on your ability to find out the factors that made both the US and Hindi movie products so popular all over the world. Apart from discussing Hollywood and Bollywood from historical and financial perspectives, you may also talk about the perception of American and Hindi movies in other countries of the world. 15. Why Latin Pop Songs Are Taking over the World In this paper, first of all, you will have to talk about the growing number of Spanish-speaking people in the world. No wonder that more and more people pick Latin pop songs comparing to American ones. However, you can also mention particularly Latin characteristics of these songs such as festivity, carnival rhythms, and even the look of the singers. 16. Twitter and Politics: The Impact of Social Media on the Popularity and Trustworthiness of Major Political Figures of the World In the 21st century, it is a common thing that politicians all over the world use social media to engage with their electorate. However, the reaction and perception of politicians through Twitter (one of the most popular social platforms among politicians) vary greatly from country to country. You may consider comparing the content of the tweets of American and European politicians. 17. Piercing in India and Western Countries While piercing is usually associated with teenagers and different subcultures, in India, it is an ancient tradition. You may explore the meaning and history of piercing in India (especially wedding traditions) and the spread of piercing culture in major European and American countries. 18. Why an Average Young Person Travels Several Times More Comparing to His or Her Parents Even though modern youngsters tend to have more possibilities and even finances to travel, it is not the main reason behind taking a trip at least twice a year. In fact, the change of cultures and the way of thinking of current and previous generations encourage young people to discover new places since their teenage years. 19. Social Perception of Drugs: Medication or Entertainment? For discussing this topic, you will have to focus on the history of drugs and their use throughout the history of the world. It is a wide-known fact that many centuries ago drugs were mainly seen as a medication. Nevertheless, nowadays, they are accessible to almost everybody either legally or illegally. 20. The Issue of an Aging Society in Europe and the USA An aging society is one of the problems that threaten the future of developed countries. As the residents of these countries get older, there are no young people to replace them at their working places. In such a research paper, you may discover the reasons behind such a situation and the ways to resolve it. Conclusion To sum up, an anthropological research essay requires excellent analytical, research, and even creative things. Picking an interesting topic for your research paper in anthropology is much easier as you can imagine. However, you should remember to use reliable sources and, sometimes, even artifacts that represent this or that culture or society. The anthropological research paper does not necessarily have to focus on the culture or traditions. Fortunately, there are many ideas about possible topics beginning from the impact of social networks and ending up with the peculiarities of human relationships in different societies. Finally, anthropological research papers are a great way to find out more about the world, its past, and groups of people that inhabited it throughout history.
Friday, November 22, 2019
Beautiful Quotations About Eternal Love
Beautiful Quotations About Eternal Love Can there be lasting, eternal love between two people? You can look at quotes from writers and thinkers through the ages to see it is not a modern invention. It has been celebrated for centuries. One story of timeless love was an article about an old coupleà who were still very much in love with each other. They had children and grandchildren who lived far away, so they were each others only companions. The man would bring his wife flowers almost every day, while the woman took care of the man as one would do a child. What made the couple unique was that the old man had Alzheimers disease. He had forgotten everything about his family. But he kept telling everybody he met that he wanted to marry that girl from the neighborhood. He was talking about his wife. Isnt it surprising that even a debilitating disease like Alzheimers that wipes out memories in the brain, could not wipe out the memory of the heart? That is true love. It may be rare, but it does exist. You dont have to be a romantic to discover true love. If you are a believer, look deep within your heart. Each one of us has been blessed with the ability to love deeply. Reach within and find the abundant love that resides in your heart. With love, you can change the world. Love helps you transcend the realm of superficiality, and achieve a spiritual awakening. These eternal love quotes are embedded with gems of wisdom that will enrich you. Share these with your dearest and set out on the quest for true love. Jeff Zinnert Love is something eternal; the aspect may change, but not the essence. Antoine de Saint-Exupery True love begins when nothing is looked for in return. William Butler Yeats True love is a discipline in which each divines the secret self of the other and refuses to believe in the mere daily self. Marcel Proust Love is space and time measured by the heart. Charlotte Elizabeth Aisse I could never love where I could not respect. Anonymous Sometimes we let affection, go unspoken, Sometimes we let our love go unexpressed, Sometimes we cant find words to tell our feelings, Especially towards those, we love the best. Voltaire Love has features which pierce all hearts, he wears a bandage which conceals the faults of those beloved. He has wings, he comes quickly and flies away the same. William Shakespeare Love is a smoke made with the fume of sighs. Being purged, a fire sparkling in lovers eyes. Being vexed, a sea nourished with lovers tears. What is it else? A madness most discreet, a choking gall and a preserving sweet. From the movie Moulin Rouge Love is a many splendid thing. Love lifts us up where we belong. All you need is love! Bryce Courtney Love is energy: it can neither be created nor destroyed. It just is and always will be, giving meaning to life and direction to goodness... Love will never die. Charles Stanley Romantic love reaches out in little ways, showing attention and admiration. Romantic love remembers what pleases a woman, what excites her, and what surprises her. Its actions whisper: you are the most special person in my life. Thomas Trahern Love is the true means by which the world is enjoyed: our love to others, and others love to us. Honore de Balzac True love is eternal, infinite, and always like itself. It is equal and pure, without violent demonstrations; it is seen with white hairs and is always young in the heart. Pierre Teilhard de Chardin Love alone is capable of uniting living beings in such a way as to complete and fulfill them, for it alone takes them and joins them by what is deepest in themselves. Lao Tzu Being deeply loved by someone gives you strength while loving someone deeply gives you courage. Sir Arthur Wing Pinero Those who love deeply never grow old; they may die of old age, but they die young. Leo Tolstoy When you love someone, you love the whole person, just as he or she is, and not as you would like them to be. William Shakespeare Love looks not with eyes, but with the mind.
Wednesday, November 20, 2019
Race, Politics, and Reconstruction, 1865-1875 Assignment
Race, Politics, and Reconstruction, 1865-1875 - Assignment Example Thompson worked at the radical end of the party. He was against the conservative compromises involved. He wanted the national government to reject it because it was coated with ethnicity and discrimination. Ruby was the first Black to be chosen into the state council. This became possible only because fewer Whites contested in the elections than Blacks. George ensured all races were treated with equivalence. He advocated for the fortification of civil constitutional rights of the Blacks. As the president of Texas Colored Labor Convention, he was able to assemble Republican electors in Texas. George built a foundation for black power and governances in Galveston. He cleverly advocated for their civil and party-political civil liberties. He worked cautiously with the hostile White politicians. This way, he opened more occasions for the Blacks through ââ¬Å"compromiseâ⬠politics. In the post-civil war period, Thompson had significant political power (Rabinowitz 265). He had to ensure he gratified both his goals and that of the wider social order. Through his political dispositions, Ruby compromised to ensure that his race was at least prosperous. In his efforts to safeguard the welfares of the Blacks, Ruby made some compromises in the aim of satiating later goals. In 1874, the Democrats efficaciously reclaimed power. He did not seek re-election because the Whites were prevalent in the assembly. The White politicians exhaled hostility, and Ruby had to tread carefully to guarantee his interest, and that of the Black community received the preferred
Tuesday, November 19, 2019
STUDENT FREEDOMS Research Paper Example | Topics and Well Written Essays - 1500 words
STUDENT FREEDOMS - Research Paper Example The first amendment of the constitution provided that ââ¬Å"Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press; or the right of the people peaceably to assemble, and to petition the Government for a redress of grievancesâ⬠(The Pocket Constitution: U. S. Constitution ââ¬â Amendment 1, 1995). It gives the citizen their rights to express themselves and gives them the right of speech. This freedom has been envied by many people all over the world as only a handful of countries allow their citizens such rights. However, one of the main concerns in todayââ¬â¢s world is the misuse of the rights given to them. In schools students use this rights to break the school rules stating that it is indeed their constitutional rights to express themselves as they want. The constitution did provide us with the freedom of speech and press, but it is not right to take this freedom and say anything we want anywhere, at anytime. Freedom should be used but in no way should it be mis-used. The freedom of speech should be limited in public school as students need to adhere to the school rules and to maintain social stability, racial harmony and to protect the students from dangerous influences which can hamper their academic growth. Many people who are against banning freedom of expressions in school argues that censorship should not be done as the banning of ideas, thoughts and information in any stream is unconstitutional as the first amendment guarantees freedom of speech and the press. History has shown us time and again that man is an animal if not regulated by rules and regulations. If students are given the freedom to do what they want regardless of the school norms and regulations, the society as we know it will be chaotic. Freedom should not be taken for granted and should not be misused. Freedom of expressions should be limited in schools to maintain law and order. It should also be kept in mind that too much freedom for students can be a dangerous thing. Limiting the freedom of expressions in school makes sure that dangerous ideas, ideologies, philosophies and outlook does not disrupt the students. School rules and regulations are also solely motivated by morality and also the belief that exposure to too much negativity in any streams causes students to behave in a destructive ways. Schools have the right to discipline their students if the students behave in a vulgar way which can disrupt the harmony or influence the students in a negative way. One of the famous cases regarding schools right is Frederick v Morse.à Joseph Frederick, who was a senior at Alaska Douglas High school, sued his school for suspending him for 10 days. Joseph Frederick, put up a 14 long chart at an Olympic torch relay in 2002. His banner read ââ¬Å"Bongs hits 4 Jesusâ⬠He was suspended by the then high school Principal Deborah Morse for violating t he school policy. The principal stand point was that Joseph Frederick violated the school policy by ââ¬Å"promoting illegal substances at an event sanctioned by the schoolâ⬠à (Free Speech Rights of Students: The Issue: When May Administrators in Public Secondary Schools and Colleges Restrict the Speech of Students?, n.d.). The Ninth Circuit Court of Appeals sided with Frederick based on the First Amendment rights. However, Kenneth Starr filed a petition for cert at the Supreme Court. In June 2007, a verdict was announced on the
Saturday, November 16, 2019
Communication And Newspaper Essay Example for Free
Communication And Newspaper Essay Racism and sexism were a major part of the 1950s and 1960s, with very few newspapers or magazines being able to maintain neutrality in their printed word against such hate. The Watts riots of Los Angeles in the movie, Heat Wave, involved attacks of a bigoted police force against black individuals who had very little education, were living in poverty, with most of the people having no jobswith unemployment being higher here than anywhere else. Many of these individuals felt they were being prejudiced against, with only five of the actual 205 police officers involved in the riots being African-American. In the movie, the Los Angeles Times reporter was played by Robert Richardson, as white reporters were not allowed in the area, which was a reverse discrimination of the riot itself. The whole picture was about racism, poverty, desperation, and feelings of anxiety and striking out against the world with feelings ofà ââ¬Å"enough is enough.â⬠It also is about how someone in the lead role of a intolerant and racist police chief can influence whole neighborhoods of the African Americans, leading them to feelings of hopelessness and despair, eventually leading to the Watts riot which led to even more riots across the country as people began rebelling against their treatment. The movie Crash was also portrayed in Los Angeles, and also involves racism and prejudice. If possible, in a more dramatic way it regards how people interact with each other and how they develop a first impression based on race or statement, forming feelings of prejudice. It seems as if the movie is totally about relationships and different races of people, telling how we get all messed up inside and form wrong impressions about things that maybe later on we would never consider. The role of Officer Hanson in Crash psychologically seems to continue from the raging police in Heat Wave, yet here it shows that behind the scene of their abusive personality, it shows another side of racism in a different form of view, even though it brings up more violence and maybe other things causing it. It is a step-up in the picture of how discrimination, racism, and sexism develop in societies and within individuals. It is not always a black and white scene, but has many variables involved in it. In Crash, the viewpoint changed from the reporterââ¬â¢s view on how something can happen like a riot of minorities, or a car hi-jacking, as portrayed to the public or world to see how something can develop from the viewpoint of the stereotyped racesââ¬âeventually even seeing things from the viewpoint of the police and why they feel the way they do. The third way of thinking refers to the scene in the movie Come See The Paradise, almost as if completing the circle of prejudice and racism. The writer of Crash felt that intolerance was a collective problem that needed to be explored along with shared humanity, almost as a ââ¬Å"gang effect.â⬠In the movie Come See The Paradise, Jack McGurn is a union organizer in New York City that is parallel to the police in the other two movies in regard to status and position, but finds himself on the wrong side of the law, also similar to the car hi-jackers or the rioters in the previous two movies. Fleeing to Los Angeles, he becomes involved in the Asia-American world, which involves racist and sexist as the blacks or Japanese, but he is the one who is prejudiced against when he tries to marry Lily, an Asian-American woman, by her father. The state of California also is prejudiced by their relationship by refusing to marry them, which forces them to flee to Seattle where they can wed. Prior to the prejudice and rioting of the 50s and 60s, Civilian Exclusion Order No. 92â⬠became the forced removal of all Japanese and Japanese-Americans from their homes into detention camps, with very few actually knowing where they were going or why. After WWII was over, and the Japanese Internment was actually admitting to as a wrongââ¬âdoing by the United States, the Civil Liberties Act of 1988 was passed to make sure that the Japanese Americans were repaid for being locked up like criminals, during a time when prejudice and fear took away the rights of our citizens because they were of another nationality involved in a wrong-doing. This was a time when citizens of the United States lost their rights because of who their race was against the power of the United States. They literally had to stand in-line to toilet, to eat, were told when to go to bed, etc.ââ¬âmeanwhile losing their homes, jobs and many family members. Needless to say, their dignity and pride were torn away because they were Japanese, not because of what they did wrong. Similar to the African-American racist riots in the 1960s, with many of the blacks forced into jail and torn away from their homes because they were black, the Japanese were treated just as bad. The African-Americans targeted were jobless, homeless, and drifting throughout lifeââ¬âwhich were automatic red flags for white police to pick them up. During the Japanese Internment, just being Japanese was an automatic red flag to be put in detention camps during WWII. With about 120,000 of these Japanese-Americans being forced into the camps, it was held in little regard that 2/3 of them were actually American citizens, and had rights under our Constitution, even though they were a minority group. They simply were unlucky enough to be Japanese during a time when the bombing of Pearl Harbor occurred, and they became the focus of the United Stateââ¬â¢s hate and prejudice. Living in the camps for three years under armed guards, this became a shameful period for our country when we had the audacity to treat our own people this way when they had done nothing wrong other than become a victimized race.à At one time, the Constitution of the United States actually protected the rights of our citizens, but the perfect union was not perfect during this WWII period or even later on, as the minority groups became a separate entity during the WWII as opposed to being a citizen of respect, as did the African-Americans during a later period, and is to this day. In my opinion, the similarity of the Japanese Internment period and the rioting of the 50s and 60s have changed very little, with one group locked up in detention camps and the other in prison. Both groups are imprisoned more due to race and color, by ignorant and bigoted individuals of authority who choose to separate themselves from their victims as beings of superiority. Very few looked at their victims and ask, ââ¬Å"what kind of life did they lead before this moment, and what led to this?â⬠and ââ¬Å"do they consider themselves as criminals and doing wrong, because they were born Japanese or Black?â⬠à And did any of the answers justify the actions of their jailers? Race and racism is part of the United States and has very little to do with ethics or morality of the human race. Do we have room for a neighbor of another nationality? Noââ¬âat the present time due to 9/11 the same thing is happening. How many people who are of the same race as the terrorist groups, are being punished by the United States and its citizen, being questioned in detention camps year after year, and with torturous techniques labeled as acceptable by our President? How different is this from the Japanese Internment period, or the locking up and beating of the African-American people simply because they were overly populated, living in extreme poverty, or uneducated? It is notâ⬠¦and we repeat history again and again, never learning compassion or empathy, which is why we are so popular with third world countries that are uneducated, poverty stricken, and over-populatedââ¬âand who we are 100% prejudiced against. à Bibilography There needs to be the information here of the newspaper coverage, ââ¬Å"the Readings,, of the Japanese-American Intemment during WW2 and the civil Rights movement of the late 1950`s,â⬠which I do not have.
Thursday, November 14, 2019
Media Influence On Public Policy Essay -- politics, government
Policymaking is a political process which is affected by various social and economic factors (Hofferbert, 1974) and media systems play an integral role in shaping the social context in which policies are developed. Through the media, citizens learn how government policies will affect them, and governments gain feedback on their policies and programs. Media systems act as the primary channels between those who might want to influence policy and the policymakers '' controlling the scope of political discourse and regulating the flow of information. Textbook policymaking follows an orderly sequence where problems are identified, solutions devised, policies adopted, implemented, and lastly evaluated (Mazamanian & Sabatier, 1989). In reality, the policy process is more fluid, where policies are formed through the struggle of ideas of various advocacy coalitions (Sabatier, 1991) in what has been described as a policy primeval soup (Kingdon, 1995). The policies, on which the media focuses can, and often does, play an important part in determining the focal issues for policymakers. One of the fundamental roles of the media in a liberal democracy is to critically scrutinise governmental affairs: that is to act as a watchdog of government to ensure that the government can be held accountable by the public. However, the systematic deregulation of media systems worldwide is diminishing the ability of citizens to meaningfully participate in policymaking process governing the media (McChesney, 2003, p. 126). The relaxation of ownership rules and control, has resulted in a move away from diversity of production to a situation where media ownership is becoming increasing concentrated by just a few predominantly western global conglomerates (M... ... small media reforms (like public journalism) will be enough to reduce the commercial and corporate imperatives driving our existing media systems (Hackett and Zhao, 1998, p. 235). Instead, a fundamental reform of the entire system is needed, together with a wider institutional reform of the very structures the media systems work within, our democracies. This will be a difficult task, due to powerful vested interests benefiting from the status quo, including media, political and economic elites. Reforms will need to be driven by campaigns mobilising public support across the political spectrum, to enable the citizens of the world to have a media system that works to strengthen democratic principles as opposed to undermining them. This task is challenging, but it will become easier once people begin to understand the mediaââ¬â¢s role in policymaking within our democracies.
Monday, November 11, 2019
Analysis of Graphic Design Essay
Art is a form of expression that dates back to the beginning of time. Since then it has evolved and changed to adapt to modern times. Whether that be through a shift in style, in medium, or technology. Graphic design, contrary to popular belief, actually began in 1922, to define graphic art across time. Since the introduction of the modern computer and graphic design software, it has evolved into an n art style that is present everywhere in the modern world. Graphic design has many different styles just as normal art does, ranging from the minimalism of Apple, to the typographic nature of many modern advertisements. Graphic design isnââ¬â¢t just a form of art anymore, but it rather is a medium through which much of our life is defined. To understand the concept of graphic design, you must first analyze graphic design in the modern world, the techniques used, and finally the different mediums available to achieve high quality art. In 1976 Ronald Wayne designed the very first Apple Computer Co. logo. This logo depicted Isaac Newtown sitting under a tree to reflect the revolutionary nature of this. However, Wayneââ¬â¢s design wasnââ¬â¢t appreciated by many, and thus did not gain much popularity. In less than a year, Steve Jobs commissioned Rob Janoff, one of the most famous graphic designers ever, to design the new Apple logo, a rainbow silhouette of an apple. This reflected the idealistic nature of the computers and also showed the powerful aspect that the computers hold with the ability to process so many different colors. In 1998 however, the Apple logo changed its colorful nature to a monochromatic look reflecting the modern nature of the world, not to mention the contrast between the color schemes of the gray computers with monochrome logos. (Davis ââ¬Å"Evolution and History of the Apple Logoâ⬠) Graphic design has not just revolutionized logo design, but has also revolutionized other aspects of life, such as infamous cartoons. Before the inception of modern graphic design, cartoon artists have to hand draw their cartoons, and often resulted in many mistakes and rough looking images. With the inception of graphic design, cartoon art has shifted from being simple and childish, to being extravagant and mature. The TV shows Avatar the Last Airbender is one of the key examples of this. The art on this reflects many aspects of our own history. Such as East-Asian, Inuit, Indian and south-American cultures. The show has won many awards, many of them being for the concentration on art and the superior quality of it (DiMartino ââ¬Å"Avatar the Last Airbender: The Art of the Animated seriesâ⬠) Before modern graphic design, artists often worked for wealthy businesses and could not afford to work on their own. Walt Disney founded The Walt Disney Company under this premise, and hired many artists to work for him. Now the Walt Disney Company is one of the biggest and most well-known companies in the world, and the shift from old styles of art to modern graphic design has changed it completely. Now movies and TV shows can be produced in a matter of days with the proper team, rather than in the olden ages where it took many months if not years to produce the art for a movie. This modern graphic design, like any other art styles holds a battery of techniques associated with it, as these techniques provide methods to convey the idea, or message. One of the simplest techniques that can be used is the simple modification of contrast. High contrast lines make it easier for the read to determine the difference between different sections of the page. Joost de Valk, the graphic artist behind yoast. om, uses this technique quite extensively as seen on their homepage (yoast. com). Other sites such as wordpress. com also use this technique, most famously in their ââ¬Å"downloadâ⬠button, to make the deep orange button stand out amongst the calm palette of blues and grays. Through the usage of contrast, attention is drawn to contrasting items, and thus the readerââ¬â¢s focus is diverted to certain topics. Most contrasts however work directly with gradients. The site Media Temple uses an extensive amount of gradients, mainly to illustrate the modern attitude of their site. These gradients are however, subtle. The gradients thus emphasize the importance of certain topics, by placing lighter colors at the bottom and darker at the top, the object is seen to be progressing through time in essence. There however exists a variety of gradients. Gradients can be radial gradients (circular eminations), vertical linear fade, horizontal linear fade, horizontal radial fade, vertical radial fade and just simple linear fade. These different designs all work hand in hand to create direction on the page. By creating direction on the page, certain topics can be emphasized and others can be dismissed. The key flaw that many new designers face in regards to gradients is the flow of the gradients. If too many gradients are placed on a page or the gradients contrast, then the gradients will seem amateur and will detract from the quality of the website. Gradients must however be in accordance with color schemes. Certain colors work well together, while others tend to be a nuisance. Take for example the design of the Los Angeles Lakers logo. They utilize the colors of gold and purple, both of which are opposite one another on the color wheel. Thus these colors, through contrast, in fact bring out the overall appearance of the team. Then examine the logo that Lasko fans uses. Their color scheme is a simple brown and yellow, and yet this color scheme makes their logo appear dull and overused. Lasko fans, and LA Lakers both have the same potential for superior logo quality, but because of color selection, the LA Lakers hold more graphic quality in regards to their respective logos than does Lasko fansâ⬠¦ Cohen ââ¬Å"Evolution of NBA Team Logosâ⬠,). Gradients, contrast and color are the three most basic techniques used in graphic art, and can define a work as either superior, or amateur. All three of these concepts work together to create the concept of ââ¬Å"visual identityâ⬠. Visual identity is a term coined by Abduzeedo (world renown Brazilian graphic designer), meaning simply the ââ¬Å"definitive element within the design process used across all applications and branding materialsâ⬠. As discussed above this could be as simple as the apple logo, or even as complex as a stamp. Most large organizations have a visual identity, even the US Government does. The visual identity of the US Government for example could be the American flag, or the bald eagle, as this is present throughout their entire brand line. During 2008, President Obama used the concept of the visual identity, but took it one step further and used the ââ¬Å"verbal identityâ⬠. He associated the word ââ¬Å"changeâ⬠with his campaign so that this would become an integral part of it. By utilizing the word change he essentially created a memorable center point for his campaign messages by which people could remember and associate with him. Abduzeedo ââ¬Å"The Makery ââ¬â Visual Identityâ⬠) A problem that many graphic artists face is a problem that much of the world faces: ââ¬Å"why? â⬠Much of graphic art just like modern problems revolves around the question of ââ¬Å"whyâ⬠and the purpose of art rather than the material it holds. Richard Simkens, a world renowned marketer, identified this concept as the golden circle. (R. Simkens 10) in this golden circle, at the outside is the ââ¬Å"whatâ⬠. What the company sells or what the art is made up of takes part f this circle. In the middle circle are the ââ¬Å"howâ⬠or how the company makes and the process that the designer uses to create the art. At the center and the most important is the ââ¬Å"whyâ⬠or what the purpose of it is. Great graphic artists such as surrealist Roy Villalobos attempt to analyze and fix this concept. His art philosophy is that he attempts to express his emotions through the usage of metamorphic human figures. By attempting to mix the human physiology with what he perceives to be the emotions he creates a surrealist work of art that holds purpose. Electronic graphic art is what is currently shaping the world. However, to achieve a great success in electronic graphic art, proper software must be used. This software begins with the most simplest of kind: MS Paint. MS Paint, also known as Microsoft Paint, is software that has been bloatware (preinstalled on the pc) for the past decade, and thus has been used by millions worldwide. MS Paint has very basic functions, such as straight lines and shape creation, but it does not have more complex functions such as layering or gradient swatches. Thus, MS Paint is generally dismissed in the professional graphic art world, but it does still hold some value as it provided the foundation for all other graphic art software to stem from. In 2003, Adobe Systems released the Adobe ââ¬Å"Creative Suiteâ⬠, graphic art software released to the general public. Before this the only way you could graphic design on a personal scale would have been through illegally torrenting company software, purchasing the extremely expensive Photoshop 8 (released in 1989) with a private license or purchasing private licenses on extremely expensive software. The main component of ââ¬Å"Creative Suiteâ⬠was in fact, Adobe Photoshop CS. Photoshop CS was revolutionary as it provided a cheap, personal level of graphic design in which even the most inexperienced laymen could pick it up and start designing. However, as time went on, Photoshop became more and more complex with the addition of several functions such as ââ¬Å"rasterizationâ⬠and ââ¬Å"layer maskingâ⬠or ââ¬Å"layer mergingâ⬠and thus the accessibility of it degraded as the quality increased. Soon however, it began to replace much professional private graphic software, and now it is the most widely used. Photoshop CS might be compared to the original Photoshop, but it held many differences. Since Photoshop CS could utilize 3d image creation, motion graphics editing and advanced image analysis, it held a much more professional quality of workmanship than the original and thus comparing the original Photoshop to Photoshop CS would be similar in comparing the size of David to Goliath. (ââ¬Å"The history of Photoshopâ⬠) Photoshop was not the only software that had image modification capabilities. In 1996, the software GIMP (GNU Image Manipulation Program) was released for Microsoft Windows, OS X and Linux. This software was in essence what many would call a ââ¬Å"knockoff of Photoshopâ⬠, but these individuals were wrong. Although it had all of the same functions as Photoshop, GIMP was revolutionary. It was free first off, so individuals did not have to go out to the store and buy a one hundred dollar cd that they then would have to install. This led to a wider demographic using this, including individuals from around the world, thus allowing greater cultural exchange through graphic art. However, the more important aspect of GIMP would be that it was open source. By being open source, it meant that anyone could take the source code or program of GIMP and modify it to fit their own needs, or even the needs of a specific task. So when new images such as GIF and MPEG came out, GIMP was the first one to be modified to suit their needs. Although GIMP can be considered the little brother of Photoshop, the one who always imitates what Photoshop does, GIMP is infect the innovative little brother of Photoshop. ââ¬Å"A Brief History of GIMPâ⬠gimp. org). Graphic art is something that a small proportion of individuals understand to a limited extent, and even fewer understand to mastery. Graphic design is shaping the modern world at the same rate that our media progresses. Through the usage of media and graphic design everything is effected, be it the wallpaper in a hospital waiting room wall, or the logo on a billboard in New Jersey. Graphic art hasnââ¬â¢t revolutionized the world, but rather is constantly in accordance with the progression of the world.
Saturday, November 9, 2019
Child Development Models Essay
This essay will describe the different explanations for childrenââ¬â¢s behaviour, examining the Psychodynamic, Behaviourist and Social Learning perspectives. It will also evaluate each of these theories and make reference to their practical application. In doing so, the essay will set out how parents, child psychologists, social workers and teachers can aim to understand childrenââ¬â¢s behaviour.à As Haggerty (2006) states, ââ¬Å"The theory supporting psychodynamic therapy originated in and is informed by psychoanalytic theory.â⬠The psychoanalytic approach to therapy was developed by Sigmund Freud, an Austrian psychiatrist. Freudââ¬â¢s model proposed that an individual has three elements to their psychological self: the ego, superego and id. The id is the most primitive, consisting of largely unconsciousà biological impulses. The ego uses reality and itsà consequences to modify the behaviour being urged by theà id. The superego judges actions as right or wrong basedà on the personââ¬â¢s internal value system.à (Strickland ed., 2001, p.637)à According to Freud, children progress through various psychosexual stages of development. He claimed that, at particular points in the process, a single body part is particularly sensitive to erotic stimulation (Stevenson, 1996). The first stage begins at birth and continues until approximately 1 year old. It is classified as The Oral Stage because the mouth and lips are the main focus, displaying biting, sucking and chewing behaviour. The Anal Stage comes next and usually occurs between 1 and 3 years old. Toilet training encourages the child to enjoy expelling faeces. At this point the id will be satisfied by this instantaneous pleasure and will be in conflict with the ego and superego, which are concerned with controlling bodily functions to satisfy social expectations and practicality.à The Phallic Stage occurs between approximately 3 and 5 years old and contains one of Freudââ¬â¢s most controversial theories, the Oedipus complex (or Electra complex in females). His theory states that the child becomes focused upon the genital area and experiences turmoil in the form of an unconscious desire to possess the opposite-sexed parent and eliminate the same-sexed parent. What Freud termed the Latency Period comes next. He believed that sexual drive lay dormant due to repressed impulses and desires. At this stage, children focus upon non-sexual activities and form same-sex friendships.à At approximately 12 years old, a child faces puberty and enters what Freud classes as The Genital Stage. The focus returns to the genitals but this time in relation to others. There is now an interest in relationships and exploring sexuality. When a child is unable to resolve the conflicts that occur at any of these stages, fixation can occur. ââ¬Å"If needs are not met in a satisfactory way or if the individualââ¬â¢s conscience or superego cannot deal with impulses and drives to love and to hate, then complex character traits emergeâ⬠(Errington and Murdin, 2006). For example, oral fixation may result in an adult displaying pessimism, sarcasm or gullibility, whilst phallic fixation may result in recklessness or fear of commitment. Freud, like many who begin a movement, now receives much criticism. One area of weakness is the limited scope of his research, as his therapy work mainly focused upon upper middle class women. Another popularly criticised aspect of Freudââ¬â¢s work is the emphasis on sexuality as, in his view, everything seems to stem from expression or repression of the sex drive (Boeree, 2006). Despite criticism, Freudââ¬â¢s methods underpin the commonly held belief that childhood experiences are hugely important to personality development. In practical terms, those working with children today place great importance on ensuring that a childhood contains opportunities to develop, to learn the difference between right and wrong, and to learn to appropriately act upon or repress urges.à Behaviour therapy is defined as ââ¬Å"A collection of psychotherapeutic techniques aimed at altering maladaptive or unwanted behaviour patterns, especially through the application of principles of conditioning or learning.â⬠(Colman, 2006). The main influencers of this theory were Pavlov, Watson and Skinner. Ivan Pavlov, later to receive the Nobel Prize in Physiology for his research into the digestive system, observed that ââ¬Å"â⬠¦dogs would salivate upon seeing their keeper, apparently in anticipation of being fed.â⬠(Strickland ed., 2001, p.478). Pavlov extended his experiment and rang a bell immediately before food was served to the dogs. Eventually, the dogs would salivate upon the bell ringing, even if no food was then served. This led Pavlov to develop an understanding of conditioned responses and unconditioned reflexes.
Thursday, November 7, 2019
English Sonnet Definition Essay Example
English Sonnet Definition Essay Example English Sonnet Definition Essay English Sonnet Definition Essay allusion reference to a person, place, even, thing that is known from science, religion, history, myth, culture. apostrophe a figure of speech in which the speaker addresses an absent or dead person or even an abstract quality or non-human as if it were present and able to respond. Metaphysical poets term applied to poets like Donne or Herbert and other 17th century poets who wrote in a deliberately difficult and abstract style. conceit an elaborate figure of speech that makes a surprising connection between two seemingly dissimilar things. metaphysical conceit a particularly startling conceit. incongruity lack of agreement, consistency, harmony. paradox a statement that seems to contradict experience but which may actually be true. wit a quality in speech or writing that combines verbal cleverness with deep insight. Lyric Poetry poem, often short, that has the form and musical quality of song; it is characterized by the song-like outpouring of the poets thoughts and feelings. Cavalier Poets characterized by; wit, short lines, precise language, charm, main themes; love, honor and time. Petrarchan abba abba cde cde rhyme scheme. (octet and sestet). Octave first eight lines of a sonnet. Sestet last six lines of a sonnet. Volta (turn) the turning point in the sonnet. (usually between the octet and sestet or between the last quatrain and the couplet). Shakespearean abab cdcd efef gg rhyme scheme. (4 quatrains and a couplet). Quatrain a four line unit in a sonnet. Couplet sums up or comments on the previous 12 lines of the sonnet. Sonnet a verse form consisting of 14 lines with a fixed rhyme scheme. Carpe Diem seize the day can be emphasized in poem.
Tuesday, November 5, 2019
Analysis of target marketing and market segments
Analysis of target marketing and market segments The analysis of Target Marketing, Marketing Mix and its application to different market segments are very much important to understand while segmenting the market. Segmentation is also quite essential for a business, because satisfying all the customers with the same product is very much difficult, so in order to get the positive market response, it is better to offer your product to the specific segment. The identification and analysis of the buyer behaviour also have a great impact on a business. Qatar airways are leading airline in air industry so this report is concern with this airline. PURPOSE, SCOPE AND LIMITATION The purpose of this report is to analyze the Target Marketing, Marketing mix, its application on market segmentation of Qatar airways. Tried best to get the maximum information about these issues, but due to limitation of provided time and space, it is not very much detailed report. SOURCES AND METHODS In preparing this report, hints have taken from Syllabus book of Marketing, although Internet also paid an important role in its preparation. The sites visited for references are also mentioned in the reference list. REPORT ORGANIZATION This report evaluates the Qatar airways Target Marketing, Marketing mix, also to understand segmentation process along with determination of buyer behaviour importance for a business. MARKETING ENVIRONMET All companies work within a Marketing Environment. Environment consist all the forces acting on the company .Now Environment is dividend into two types MICROENVIRONMENT MACROENVIRONMENT. MICRO ENVIRONMENT These are internal factors close to the company that have a direct impact on the organizations strategy. Factors of micro environment includes Customers Distributors Employees Suppliers Shareholders Media Competitors Customers Customerââ¬â¢s satisfaction is the key to success of an organization. This is achieved by fulfilling the changing requirements of customers; failure to do so will result in a failed bu siness strategy. Distributors If there were not any distributors to supply your products you could not have distributed your product at right time and right place. This shows that distributors play an important role. Employees Employees are very much important factors of micro environment. Keeping the skillful staff and their motivation are essential parts of the strategic planning process of an organization, particularly in service sector marketing. Suppliers Buyerââ¬â¢s good relation provides competitive edge. Supply of raw material on time is also very necessary for an organization successful business strategy, because in this way organization can provide products to the customer on time. Shareholders Shareholders investment can improve or decline companyââ¬â¢s progress. Their part (dividend) in the profit affects the companyââ¬â¢s cash flow a lot. Media Media support or conflicts affect an organization very much. Positive or adverse media attention on an organizations p roduct or service can in some cases makes or breaks an organization. Competitors Competitorââ¬â¢s analysis and monitoring is crucial if an organization is to maintain its position within the market.à The only success technique in the market is to provide customer with the better quality product than the competitor. MACRO ENVIRONMENT These are the factors, which have the influence on an organization externally. These are the widespread factors. These are called ââ¬Å"PEST analysisâ⬠.
Saturday, November 2, 2019
Corporate Social Responsibility and Sustainable Development Essay
Corporate Social Responsibility and Sustainable Development - Essay Example Businesses are facing an increasing pressure to adopt Corporate Social Responsibility (CSR) in its agenda of growth. Companies have realized that practicing unacceptable processes carry not only legal risks but also the risk of businesses not performing well. Though business leaders realize that CSR is an integral part of a business performance, often the justifications of incorporating it into the business process are unclear. The most justification given in support of CSR highlights the ââ¬Ëtrade-offââ¬â¢ between business and society rather than the ââ¬Ëinterdependenceââ¬â¢ of the two. It is seen that businesses view CSR as means to secure the goodwill and reputation of the business, with all the stakeholders, a moral obligation to support ethical values and meeting the needs of sustainable development. What is missed out in this is the reality; the fulfillment of the social objectives of a business actually enhances the economic objectives of the business in the long-r un. That this is possible has been proved by many companies. PepsiCo India has employed various processes to optimise water usage and minimise water wastage. Across its manufacturing plants in India, PepsiCo has installed water recovery equipment and has bettered the water management through recycling and reuse in cooling towers, flushes and gardens. The company has also made it a standard practice to harvest rainwater either by collecting rainwater in ponds that have been excavated for this purpose or by roof-water harvesting.à PepsiCo plants in Bharuch, Bazpur, Palakkad, Jainpur, Panipat, Channo, Pune, Mahul and other places, in India, follow this as a standard practice. PepsiCo has also ventured into community water projects and watershed management programmes. The company has saved an approximate two billion litres of water in two years, from the start of this initiative, build its image as a socially responsible business house and to top it all has done very well with its bo ttled water and non-carbonated beverages. Another case in point is that of Nestl, which entered the poverty ridden Moga region in India. Poor soil, small tracts of land, droughts, animals suffering from disease and non-existent market, all sorts of challenges were existent here, till Nestl entered Moga in 1962. The company started with establishing milk purchasing organizations in the area and by creating infrastructure in the form of dairies with refrigeration, veterinarians, nutritionists and agronomists to advice farmers and medicine and supplements for the animals. Water supply facilities were also arranged
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